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Welcome to the Adventure of Cub Scouting

Scouting is a year-round program, therefore, recruitment requires a year-round effort that allows families to join Scouting any time. Below are a variety of resources available  to assist with the planning of your recruitment efforts. 

The Key to a successful School Night recruitment event is planning.

Scout Talks Videos

Videos your unit can use promoting Cub Scouts

Getting Ready for Online Recruitment 


BeAScout is an online portal for prospective new families to join and find out about Scouting programs in their neighborhoods. Simply go to and type in your zip code to find the closest Scouting unit in your area.

Populating Unit Pin

Unit leaders should also be populating their "unit pin" in order to display the most accurate information. 


It is your job to tell the "Scouting Story" and encourage prospective new families to experience all that Scouting has to offer. Thank you for all you do and delivering Scouting to youth in your community! Please utilize the resources below to help promote your pack. 

Scouts BSA

Check out the latest in Scout recruitment materials

The Scouts BSA tools and resource section is your one-stop resource to help you serve more Scouts in your area. From recruiting ideas to social media best practices, this section provides resources you need to build, activate, and improve your troop marketing and recruiting strategy.

Scouts BSA Marketing page

Additional resources are available in the BSA Brand Center .

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